Enrolling Now: October
SOCIAL MEDIA 2.0 AND INFLUENCER MARKETING BOOT CAMP
@Madelife
Friday, NOVEMBER 17TH
From 8:30am – 3:30
Nail Your Social Media 2.0 + Influencer Marketing Campaign Strategy in a one-day bootcamp
With Keely Nolan, Mavrck; Rachael Cihlar, Match Marketing Group and Andrea Enright, The Boot Factor
Sponsored by SheSays and madelife
Friday,
Madelife2000 21st Street at Pearl
Boulder CO
Light breakfast, lunch, coffee, tea and snacks provided
This workshop will:
- Give you the most recent industry knowledge in social media and influencer marketing
- Deliver a custom social media and influencer marketing strategy for you to implement easily
- Teach you how to leverage new digital strategies to attract the right customers to your business
- Align your marketing strategy to tangible results
- Provide a playbook to designing and launching your own social media and influencer marketing campaigns from start to finish
- Learn how to sell your strategy into management and/or clients
- Fun power sessions to get your creative juices flowing
Who should attend:
- Digital Marketers eager to take their skills to the next level
- Entrepreneurs looking to streamline and ramp up their current marketing efforts
- Anyone working in marketing for a brand or agency
- People looking primarily to sell B2C, with some B2B learnings and tactics
What you’ll leave with:
Social Media 2.0 and Influencer Marketing Bootcamp. Just what I need to rock my marketing…
Speakers and agenda:
MORNING: 8:30–9am Check-in
9–11:45am
The latest and greatest around social media and influencer marketing — Know the playing field
Does your social strategy make sense? — Target your audience and messaging, do a social audit
How do I tell my brand’s story without sounding like a narcissist? — Great content for your brand and goals
LUNCH: 11:45 – 12:45
AFTERNOON:
12:45–3:30pm
Who are my influencers, where are they, and how do I get them to work with me? — Get started with Influencers
All sounds great… how do I actually implement this? — What it looks like IRL — launching and analytics
What to tell your boss: proving the value of social media and influencer marketing — Getting buy-in
Speaker Bios:
Keely Nolan, Influencer Marketing Expert
Keely has been in influencer marketing for over 5 years, working with brands such as Horizon Organic, Silk, International Delight, So Delicious and Kroger as well as with agencies Weber Shandwick, Meredith. Formerly with TapInfluence, she currently works in Customer Success at Mavrck, an influencer marketing software company, that scales influencer engagement and most recently ran an influencer marketing shop, Influence Inspired. Keely loves hiking, skiing, bacon, and scary movies.
Rachael Cihlar, Social Media Strategy Expert
As Social Strategy Manager at Match Marketing Group, Rachael strategizes, designs, implements, and optimizes social and influencer campaigns for consumer brands and their experiential marketing activations. When she’s not creating and sharing content on behalf of brands, Rachael is actively monitoring trends and data in consumer buying behavior and social media. In her free time, Rachael likes to cook and spend time outdoors with her pup, Watson.
Andrea Enright, Storytelling and Content Expert
Andrea is a small town girl, livin’ in a lonely world. She has run The Boot Factor, a storytelling agency, since 2002, helping clients like Chipotle, Honeywell, Bloomingdales, Daniels College of Business and other unglamorous companies translate, educate, enchant and convert. Andrea is a runner, a mama and a serious garage-sale addict. Her past includes plenty of hitchhiking in dangerous countries and a few minor roles in B-movies for the SyFy Channel.
Toni Dash, Food Blogger Expert
Toni is a veteran local food and travel blogger, writer, photographer, & recipe developer. She has been running Boulder Locavore for the past seven years to share uniquely developed seasonal recipes, food and cocktails with a twist, gluten free recipes, and domestic and international travel insights (always with a food theme). She loves partnering with like-minded brands whose products and services mirror her enthusiasm for approachable food that makes the dinner table a bit more interesting.