12 May Member Spotlight Series: Janice Ferrante
Janice Ferrante has worked in advertising for more than two decades and she’s got skills and scars to prove it. Starting out at big agencies in New York and New Jersey, it didn’t take long for this Jersey native to realize that her ambitions weren’t destined to stay on the East Coast. Janice is one of the risk-taking, soul-seeking, wander-lusting few who hate to follow the status quo and want nothing more than to be happily immersed in new creative environments. (Sounds like a case for Colorado if you ask us.)
In 2002, Janice opened Oblique’s doors in Boulder and has since been proudly serving clients in the automotive, healthcare, software, higher education, footwear, technology and renewable energy industries. Among others.
When she’s not standing at her computer, you can probably find Janice on her motorcycle, a yoga mat or feeding her diehard fixation with fashion. She’s also a lifelong learner who loves to explore the latest industry trends and an ardent traveler who daily integrates international influence into her daring designs.
We asked Janice a few questions…
Name a book or blog that changed your life?
The World is Flat, by Thomas Friedman
In 5 words or less, describe what has been most important to your success in your career?
Be a good listener, patient, honest and compassionate.
What are you working on now? OR.. What are you most proud of in your accomplishments so far.
Right now we are in the process of creating 11 funeral home websites, designing 7 honey skincare product packaging, coming up with a name and package design for dehydrated veggie noodles, designing a logo for a division of the Chef Ann Foundation, designing package designs for Women’s Bean Project (non-profit) and writing 3 proposals. Indeed, variety is the spice of life in the world of a design agency. : )
If you could give your 20-year-old self-advice, what would it be?
Surround yourself with the best in the industry and pay your dues to get the necessary experience. Find out early what speaks to your heart and soul and make a career out it. Lastly, travel, travel, travel! Experience the world, explore different cultures, meet new people and always wonder.
Every month we spotlight an amazing woman who is part of the SheSays Boulder community. Some have shared their story as a speaker at our events. All are women who’ve inspired us with their work, heart, and vision. Want to connect with an amazing community of woman making a difference in the digital world? Follow us on MeetUp, sign up on the email list or find our next event on Event Brite and join the fun.
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