06 Nov Pssttt…Sneak Peak into our Influencer Bootcamp!

STOP! You may be running some amazing influencer marketing programs but have you answered the following questions? They may sound like marketing 101 but trust me, not aligning the answers to your influencer tactics is generally the fastest way to a failing influencer marketing strategy.

1. 1. What is my company’s mission? What are our values?
      – Your influencers and their audiences should have a similar mission and share the same values to drive the type of content and messaging you want shared.
   2. What are my key marketing objectives and business goals this year?
      – Authenticity is a must but your influencer marketing programs must have purpose and influencers must have clear direction to help you hit your goals.
   3. What products and services am I trying to sell?
      – Brand awareness is an incredible goal for your influencer marketing strategy, however, if trial or sales of a particular product or service is going to get your company where it needs to go this year, make sure your programs are set up to drive conversions.
   4. Who am I trying to reach? What problems are they trying to solve?
      – Different types and different verticals of influencers will make sense for different customer segments. Know why these customers are drawn to the influencer. Are you both trying to helping provide the same type of solution?
   5. How am I measuring the success of my marketing efforts?
      – Measuring digital marketing can sometimes feel like a black hole. First, know what you need to know to track progress to your goals. Then, set benchmarks and a repeatable strategy for tracking. From there, check out the many tools and softwares available that will give you that information directly.

Want to know more about how to set up and run an effective influencer marketing strategy?

Join the Social Media 2.0 & Influencers Bootcamp hosted by SheSays Boulder and walk away with your new and improved strategy playbook.

The bootcamp will take place on November 17th at madelife.

Click here for more information and sign-up today!